Futurescape 2045 was a look into Sacramento’s future. As a city going through dramatic transformation and identity formation, Sacramento’s reputation as the most diverse city in the country places it in a unique position to evolve existing cultural mediums into something new. Taking place in the former Urban Outfitters location at Market Square, the space was turned into a small piece of Sacramento, showcasing the collaborative essence by bringing together musicians, artists, creators, and entrepreneurs alike. Guests were free to engage with the different activities, which included retro arcade games, popup shops, live performances and DJs, interactive elements such as curated photo booths, and projection mapping.
Sponsors included Firewings and Pabst Blue Ribbon.